Tina Gheisari's book, "The Mystique of a Romance between May and Me," which was originally written in Farsi, follows the life and rebirth of a pearl, in a beautiful, spiritual, and romantic novel. It describes motherhood in a profound and moving way, and includes thoughtful reflections on our choices in life, the meaning of life and death, how music is a universal language, the true meaning of childhood and even the mystery of sleep.

Can ads get into human brains and change their behavior without them noticing? Yes, people can be influenced without knowing, but at the same time can't be forced to act against their absolute will. This offers chances but also restrictions for advertising companies. The trick is to simulate the human brain in order to get to unserstand it better - for the sake of consumers as well as companies.