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Brid.TV Joins Google Multiple Customer Management (MCM) Program

Video Ad Performance Platform Enhances Video Prebidding and Increases Revenue

A new modular architecture with tree-shaking, GZip compression, and lazy loading have been deployed to improve ad performance

The new reporting system gives publishers endless ways to slice and dice data, analyze partner performance, and fine-tune their ad revenue.

The solution will equip publishers with the technology, ad ops support, and premium demand needed to run an optimized header bidding stack.

Roxot Data Hub is a programmatic reporting tool that automatically aggregates data from all major demand sources and ad servers

Independent report describes Header Bidding as giving "buyer partners unprecedented access to premium inventory and better performance."