Many Independent Software Vendors (ISV's) do not have the resources they need to play on a level playing field with their cloud-ready competitors. Cloud-ready software companies are able to quickly deliver free software trials, convert trials into paying customers and train new customers across geographies.

The Trial.iO application levels the playing field by allowing ISV's to deliver free software trials and conduct trainings on the Microsoft Azure cloud.

Microsoft has recognized Global Intelligence Alliance, as an Independent Software Vendor (ISV) with a Microsoft Gold Competency for GIA's competitive intelligence software