Rupa Frontline, a flagship brand of Rupa & Co Ltd., has recently signed Bollywood actor Ranveer Singh as its brand ambassador. The association has been receiving a huge response across media with the latest Rupa Frontline Ad becoming one of the most popular commercials in Indian Innerwear Category.

With current lingerie trends bringing women back to the basics of femininity, 2011 market trend styles now reflect intricate detailing, decorative designs and luxurious feel. This is a brand on any woman's wish list.