It wasn't easy, but Team Blue-Emu wrapped up the Professional Bull Riding (PBR) Built Ford Touch Series (BFTS) 2012 season and chalked it as a success.

Blue-Emu a national sponsor of the PBR (Professional Bull Riders) BFTS (Built Ford Tough Series) will be at the 2012 World Finals in Las Vegas, NV this month. Two of the top five riders are sponsored by Blue-Emu.

The Professional Bull Riding (PBR) Built Ford Tough Series (BFTS) returns to action August 10th & 11th in Tulsa, Oklahoma after a summer break. Team Blue-Emu riders, LJ Jenkings & JB Mauney plan to compete

Blue-Emu is excited to announce the sponsorship of Professional Bull Rider rider Austin Meier. The Oklahoma cowboy is currently ranked in the top five in the PBR's Built Ford Tough Series. Blue-Emu is the official pain cream of the PBR.

Team Blue-Emu rider and fan favorite JB Mauney took home the top prize at the Professional Bull Riding (PBR) Built Ford Tough Series (BFTS) Baltimore Invitational and then placed third the following weekend at the Oklahoma City event.

Blue-Emu is thrilled to announce their sponsorship of Professional Bull Rider (PBR) Built Ford Tough Series (BFTS) rider Stormy Wing. Wing joins JB Mauney, Shane Proctor, LJ Jenkins, Sean Willingham, Luke Snyder & Colby Yates on Team Blue-Emu

Blue-Emu is excited to be present at the National Rodeo Finals (NRF) and continuing support for their sponsored riders Shane Proctor & LJ Jenkins.

Blue-Emu is excited to officially announce the sponsorship of Professional Bull Rider (PBR) Built Ford Tough Series (BFTS) rider Luke Snyder. After a fast rise to the top, Snyder is currently ranked in the top ten in the series.

The Professional Bull Riders announced that Blue-Emu will continue to be the "Official Pain Relief Cream of the PBR." The pain cream made by NFI Consumer Products also sponsors top bull riders & bulls

Blue-Emu is thrilled to officially announce sponsorship of Professional Bull Rider Built Ford Tough Series rider Sean Willingham. After debuting with Blue-Emu sponsorship at the Troy-Bilt Invitational, Willingham officially joins Team Blue-Emu.

Blue-Emu donates $1000 to Breast Cancer Awareness in Charlotte, N.C. where the Professional Bull Riders (PBR) launched "Tough Enough to Wear Pink" campaign to bring awareness to breast cancer.

Blue-Emu pain relief products & Jeff Robinson Bucking Bulls are thrilled to announce the "Naming of the Bull" contest winner is Chris Campbell who submitted "Blue Emu's After The Pain." Fans voted his their favorite out of 8 finalists.

Blue-Emu is excited to add Professional Bull Rider (PBR) rider Colby Yates to the 2011 Team Blue-Emu for the remaining Built Ford Tough Series (BFTS) season.

Blue-Emu pain relief products is excited to announce the eight finalists in the "Name That Bull" contest for a bull, in the Professional Bull Rider Built Ford Tough Series. Fans must now vote on their favorite name at facebook.com/BlueEmu.

Blue-Emu pain relief products is thrilled to announce sponsorship of Professional Bull Rider Built Ford Tough Series rider LJ Jenkins. As the primary ingredient in Blue-Emu, emu oil penetrates the skin delivering soothing relief.

Blue-Emu pain relief products, from NFI Consumer Products, is honored to announce its title sponsorship of the 13th Annual Jerome Davis PBR Invitational rodeo event September 2-3.

Blue-Emu pain relief products & Jeff Robinson Bucking Bulls are announcing the "Naming of the Bull" contest for a PBR bull. Fans can submit their names at http://facebook.com/BlueEmu. The winner will get 2 VIP tickets to the PBR World Finals & mo

Blue-Emu pain relief products is excited to announce sponsorship of Professional Bull Rider Built Ford Tough Series rider Matt Triplett. As the primary ingredient in Blue-Emu, emu oil efficiently penetrates the skin delivering soothing pain relief.

Blue-Emu is happy to announce sponsorship of Professional Bull Rider Built Ford Tough Series rider Shane Proctor. Blue-Emu is also a proud sponsor of PBR veteran riders JB Mauney, LJ Jenkins & up-and-coming rider Matt Triplett.

Blue-Emu pain relief products is excited to announce sponsorship of Professional Bull Rider (PBR) Built Ford Tough Series (BFTS) rider JB Mauney. Blue-Emu is also a proud sponsor of PBR riders Shane Proctor, LJ Jenkins & Matt Triplett

Blue-Emu of NFI Consumer Products is excited to announce its continuing relationship with Professional Bull Riders, Inc. This season includes Blue-Emu sponsorship of PBR riders JB Mauney & Shane Proctor & up-and-coming contender Matt Triplett.