London-based production company Optimist Creations is pushing boundaries by making its "apocalyptic comedy" Top Story available worldwide as a full-length video stream and download, allowing people to name their own price.

In 2008, more than 13 million people made their way to productions in the capital. Set in the heart of the capital with a theatre behind every corner and every street, visitors heading to the capital cannot escape a visit to the West End.

London is likely to remain one of the most popular places to experience Les Mis, despite being available in more than 38 countries around the world.

London's West End Theatre district has partnered with a number of hotels within the city to develop a new summer promotion to attract visitors to the West End.

Autumn London theatre promotion from westendtheatre.com sees thousands of discount tickets to West End shows, including Hairspray, Jersey Boys, Sister Act, Billy Elliot, The Shawshank redemption, Chicago, Les Miserables, Dirty Dancing and Grease