According to a 2014 CGT survey, 71% of Consumer Goods (CG) executives report that tracing the millennial consumer's complete path to purchase is their biggest challenge. This coupled with the growth of online consumer reviews on 3rd party websites means that CG executives need to adopt Online Reputation Management to engage consumers throughout the buying journey & protect their online reputation.

Reputation Management is the response for any company to overcome this damaging information and establish good posts on the result pages of the most popular search engines.