Tagged marketing-accountability

Digital Advertising: Taking a Hard Look at Targeting Accuracy and ROI
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Digital Advertising: Taking a Hard Look at Targeting Accuracy and ROI

 Marketers invited to participate in new research initiative Read More
New MASB CEO Determined to Elevate Role of Marketing
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New MASB CEO Determined to Elevate Role of Marketing

 Joanna Seddon to Lead Marketing Accountability Standards Board Read More
New ISO Global Standard Calls for Annual Brand Evaluations
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New ISO Global Standard Calls for Annual Brand Evaluations

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Nominations Open for Inaugural Blair Award for Marketing Accountability
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Nominations Open for Inaugural Blair Award for Marketing Accountability

 Recognizing those who demonstrate the contribution of Marketing to enterprise value Read More
Stephen Diorio Appointed MASB Fellow
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Stephen Diorio Appointed MASB Fellow

 Leads Efforts by Forbes and MASB to Bring Greater Financial Discipline to Marketing Investment and Strategy Read More
New ISO Brand Evaluation Standard is 'Golden Ticket' for Brand Owners
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New ISO Brand Evaluation Standard is 'Golden Ticket' for Brand Owners

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Has the Ground Shifted Under Top Performing Marketers' Feet?

 Results from the 15th Annual Marketing Performance Benchmarking Study Identifies Best Practices for Achieving Superior Performance Read More
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Best-in-Class Marketers Widen the Performance Gap - 2015 MPM Study Findings

 Only 1 in 5 marketers earns top marks from the C-Suite for their ability to prove their value and contribution. The 14th Annual MPM Study findings provide valuable revealed 5 things Best-In-Class marketers do better and differently. Read More