Marketers invited to participate in new research initiative

Joanna Seddon to Lead Marketing Accountability Standards Board

Recognizing those who demonstrate the contribution of Marketing to enterprise value

Leads Efforts by Forbes and MASB to Bring Greater Financial Discipline to Marketing Investment and Strategy

Results from the 15th Annual Marketing Performance Benchmarking Study Identifies Best Practices for Achieving Superior Performance

Only 1 in 5 marketers earns top marks from the C-Suite for their ability to prove their value and contribution. The 14th Annual MPM Study findings provide valuable revealed 5 things Best-In-Class marketers do better and differently.