Tagged marketing-analytics
Press Release
SproutLoud Named Best Marketing Platform by Street Fight
"Being recognized as an industry-leading innovator by Street Fight, for the second year in a row, validates the tremendous amount of investment, resources and commitment that we dedicate to helping brands and their channel partners or locations compete and win in local markets." - Gary Ritkes, President of SproutLoud Read More
Press Release
Predict3D to Develop Marketing Decision Technologies Leveraging State-of-the-Science Analytics
Predict3D was launched today in New York by industry pioneers and leading academics. Providing data-driven decision, P3D's solutions enable managers to optimize their marketing investments and both strategic and tactical plans. P3D's proprietary algorithms assist managers in marketing efficiency analysis, cross-media attribution, and price, promotion, and assortment optimization. Read More
Press Release
Best-in-Class Marketers Widen the Performance Gap - 2015 MPM Study Findings
Only 1 in 5 marketers earns top marks from the C-Suite for their ability to prove their value and contribution. The 14th Annual MPM Study findings provide valuable revealed 5 things Best-In-Class marketers do better and differently. Read More
Press Release
Bug Insights Co-Founder Presents New Methodology for Understanding Link Between Customer Satisfaction and Loyalty
The measurement of service quality and customer satisfaction has received considerable academic attention over the past twenty-five years. Despite the money invested to promote loyalty among high-value customers, it is an increasingly elusive matter. Read More
Press Release
Marketers Are Operationally Proficient But Strategically Stalled
The 2013 MPM Study results reveal just nine percent of CEOs and six percent of CFOs leverage marketing data to make strategic decisions because most marketers report on activities rather than how they move the needle on topline growth and profit. Read More
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