"Being recognized as an industry-leading innovator by Street Fight, for the second year in a row, validates the tremendous amount of investment, resources and commitment that we dedicate to helping brands and their channel partners or locations compete and win in local markets." - Gary Ritkes, President of SproutLoud
Read MorePredict3D was launched today in New York by industry pioneers and leading academics. Providing data-driven decision, P3D's solutions enable managers to optimize their marketing investments and both strategic and tactical plans. P3D's proprietary algorithms assist managers in marketing efficiency analysis, cross-media attribution, and price, promotion, and assortment optimization.
Read MoreOnly 1 in 5 marketers earns top marks from the C-Suite for their ability to prove their value and contribution. The 14th Annual MPM Study findings provide valuable revealed 5 things Best-In-Class marketers do better and differently.
Read MoreThe measurement of service quality and customer satisfaction has received considerable academic attention over the past twenty-five years. Despite the money invested to promote loyalty among high-value customers, it is an increasingly elusive matter.
Read MoreThe 2013 MPM Study results reveal just nine percent of CEOs and six percent of CFOs leverage marketing data to make strategic decisions because most marketers report on activities rather than how they move the needle on topline growth and profit.
Read MoreDataMentors LLC, a full-service data quality and marketing analytics provider, announced the integration of Information Asset Partners' (IAP) financial behavior metrics, Empirics, into DataMentors' current suite of business intelligence solutions
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