Tagged marketing-measurement

Rockerbox Launches Unified Measurement Playbook to Redefine Marketing Measurement
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Rockerbox Launches Unified Measurement Playbook to Redefine Marketing Measurement

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iOS Performance Marketing is Back: Singular's SKAN Advanced Analytics Provides Accurate D7 Revenue
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iOS Performance Marketing is Back: Singular's SKAN Advanced Analytics Provides Accurate D7 Revenue

 Singular announces SKAN Advanced Analytics to restore mobile marketers' ability to run high-performance, predictable, and privacy-safe user acquisition campaigns on iOS. Read More
MarketBridge Recognized as Top 10 Marketing Analytics Solution Provider
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MarketBridge Recognized as Top 10 Marketing Analytics Solution Provider

 MarketBridge ranked among leading providers in annual MarTech Outlook Magazine list. Read More
Sigmoid Launches Multi-Touch Attribution Accelerator for CPG
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Sigmoid Launches Multi-Touch Attribution Accelerator for CPG

 Enables marketers to continuously measure and optimize marketing tactics at granular levels to improve ROMI Read More
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20% Increase in Click-Through Rates for Marketers, via New StrategyBox & Pattern89 Partnership

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Ovative Group on the Creation of Enterprise Marketing Return

 Digital Media and Measurement Firm Introduces New Measure of Marketing Success Read More
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Has the Ground Shifted Under Top Performing Marketers' Feet?

 Results from the 15th Annual Marketing Performance Benchmarking Study Identifies Best Practices for Achieving Superior Performance Read More
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Best-in-Class Marketers Widen the Performance Gap - 2015 MPM Study Findings

 Only 1 in 5 marketers earns top marks from the C-Suite for their ability to prove their value and contribution. The 14th Annual MPM Study findings provide valuable revealed 5 things Best-In-Class marketers do better and differently. Read More
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VisionEdge Marketing Celebrates 15 Years of Helping 200+ Organizations Prove and Improve the Value of Marketing

 15 Years of Using Proven Practices to Transform Marketing Organizations into Centers of Excellence Read More
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Marketers Are Operationally Proficient But Strategically Stalled

 The 2013 MPM Study results reveal just nine percent of CEOs and six percent of CFOs leverage marketing data to make strategic decisions because most marketers report on activities rather than how they move the needle on topline growth and profit. Read More