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Newswire Shares 5 Marketing Metrics Companies Should Pay Attention To

Press Release Dec 12, 2023

Newswire Shares 5 Marketing Metrics Companies Should Pay Attention To

When it comes to media and marketing communications, the significance of data in creating and executing strategies can’t be overstated. Read More

Press Release Apr 23, 2015

Best-in-Class Marketers Widen the Performance Gap - 2015 MPM Study Findings

Only 1 in 5 marketers earns top marks from the C-Suite for their ability to prove their value and contribution. The 14th Annual MPM Study findings provide valuable revealed 5 things Best-In-Class marketers do better and differently. Read More

Press Release May 20, 2013

Marketers Are Operationally Proficient But Strategically Stalled

The 2013 MPM Study results reveal just nine percent of CEOs and six percent of CFOs leverage marketing data to make strategic decisions because most marketers report on activities rather than how they move the needle on topline growth and profit. Read More

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