When it comes to media and marketing communications, the significance of data in creating and executing strategies can’t be overstated.

Only 1 in 5 marketers earns top marks from the C-Suite for their ability to prove their value and contribution. The 14th Annual MPM Study findings provide valuable revealed 5 things Best-In-Class marketers do better and differently.

The 2013 MPM Study results reveal just nine percent of CEOs and six percent of CFOs leverage marketing data to make strategic decisions because most marketers report on activities rather than how they move the needle on topline growth and profit.