Tagged marketing-optimization

M-Squared Launches Industry’s 1st Advanced Attribution Marketplace for Brand Executives and Marketing Professionals
Press Release

M-Squared Launches Industry’s 1st Advanced Attribution Marketplace for Brand Executives and Marketing Professionals

Online Community and Marketplace offers Graduate-Level Training, Bespoke Attribution Services, and Expert Guidance on Marketing Optimization Offered All in One Place

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Inte Q Receives a Top Rating for Measuring Emotional Loyalty by Leading Research Firm
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Inte Q Receives a Top Rating for Measuring Emotional Loyalty by Leading Research Firm

 A key pillar of Inte Q's agency vision to 'Create Customer Love™' is a proprietary score. This proprietary score leverages AI and machine learning algorithms to identify behaviors that indicate 'Love' for a brand. Using over 80 different metrics, including proprietary brand research, social media listening and monitoring, and first-party transaction data, Inte Q creates a single score that accurately measures emotional loyalty. Read More
Press Release

Optimizing Communication and Messaging: Bug Insights to Partner With Turner Dillon Greco

 Bug Insights, LLLC, who provides prescriptive analytics that help drive business behaviors recently conducted a survey with 1,316 benefits-eligible individuals to more fully understand how total rewards and communication are perceived among Tuner Dillon Greco employees. Read More
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Predict3D to Develop Marketing Decision Technologies Leveraging State-of-the-Science Analytics

 Predict3D was launched today in New York by industry pioneers and leading academics. Providing data-driven decision, P3D's solutions enable managers to optimize their marketing investments and both strategic and tactical plans. P3D's proprietary algorithms assist managers in marketing efficiency analysis, cross-media attribution, and price, promotion, and assortment optimization. Read More
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New Study Reveals How Employees Really Feel About Their Health Care Benefits and the Annual Enrollment Process

 Study shows that a large percentage of employees are frustrated with the annual enrollment process and that more effective communication strategies are critical. Read More
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Bug Insights to Present at 2015 Sawtooth Software Conference

 Marketing and human capital analytics company Bug Insights will discuss how conjoint analysis can be applied in the human resources space at upcoming Sawtooth Software Conference. Read More
Bug Insights Appoints Allyson Kuper as New Consultant
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Bug Insights Appoints Allyson Kuper as New Consultant

 Kuper has successfully lead the design, implementation, and data analysis for total rewards optimization projects around the globe. Her expertise in analytics and ability to help clients solve problems will make her a valuable asset to the team. Read More
Bug Insights Co-Founder Presents New Methodology for Understanding Link Between Customer Satisfaction and Loyalty
Press Release

Bug Insights Co-Founder Presents New Methodology for Understanding Link Between Customer Satisfaction and Loyalty

 The measurement of service quality and customer satisfaction has received considerable academic attention over the past twenty-five years. Despite the money invested to promote loyalty among high-value customers, it is an increasingly elusive matter. Read More
Bug Insights, LLLP Launches Marketing Analytics Company
Press Release

Bug Insights, LLLP Launches Marketing Analytics Company

 Bug Insights, a newly launched marketing analytics company, is helping drive businesses forward quickly and efficiently through the use of prescriptive analytics and actionable insights. Read More
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Synergetic Finance & Biz-Well Host Financial & Marketing Optimization Workshops in Seattle

 Synergetic Finance & Biz-Well offer financial and marketing optimization workshops to business owners in the Seattle area. Read More