Tagged marketing-roi

MarketBridge Recognized as Top 10 Marketing Analytics Solution Provider
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MarketBridge Recognized as Top 10 Marketing Analytics Solution Provider

 MarketBridge ranked among leading providers in annual MarTech Outlook Magazine list. Read More
Marketing Accountability Standards Board Releases White Paper Calling for Brands to Be Valued in Financial Terms
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Marketing Accountability Standards Board Releases White Paper Calling for Brands to Be Valued in Financial Terms

 Brand-centric enterprises are urged to develop processes to better define the financial value of brands to the executive level Read More
New ISO Brand Evaluation Standard is 'Golden Ticket' for Brand Owners
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New ISO Brand Evaluation Standard is 'Golden Ticket' for Brand Owners

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Marketers Are Operationally Proficient But Strategically Stalled

 The 2013 MPM Study results reveal just nine percent of CEOs and six percent of CFOs leverage marketing data to make strategic decisions because most marketers report on activities rather than how they move the needle on topline growth and profit. Read More
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Astadia announces agreement with Eloqua to Deliver Marketing Automation in the Cloud -- Eloqua Gold certified partner helps marketers focus on revenue generation

 Astadia's proficiency in forging marketing agency relationships with its clients earned the company the Eloqua 2009 Partner Award, Most New Business Referred. Read More