It needs commitment to excellence, better understanding of South Indian psyche in terms of matrimonial expectations, leaving no stone unturned when it comes to security, and embracing the changing trends to keep tab with the requirements of new age.

An old saying goes, after all, one century's magic, is another century's science. People thought Pythagoras was a nut when he said the world was round.

The connotations of marriage have not changed from the time memorial, since its adherence in the society. It is more than just two people living together, sharing a roof over the head and other livelihood needs.

Arathy.com is a matrimonial service provider started with a vision to become 'The Most admired Matrimonial Services'. It is celebrating its First anniversary on 22nd August with over 12,000 registered members.

A study by Jeevansathi.com revealed that Malayalee, Bengali, Marathi and Gujarati communities show the highest affinity to marry within their own community.

A study by Jeevansathi.com reveals an upward trend in the number of divorcee profiles under the age group of 25.The profiles have doubled in the last five years as compared to 4% in 2006.