Motif India Infotech Pvt. Ltd. is now one of the 10 BPO companies in the world to be appraised and rated at Maturity Level 3 of the People Capability Maturity Model® (PCMM®). It is also the first BPO company in Gujarat to achieve this milestone.

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The cost-to-revenue framework moves retailers away from the current siloed approach and integrates the sales-marketing-service functions. It leverages support and web analytics to enhance revenues without incurring extra cost.