In a case study, Bidtellect's DSP optimization and contextual targeting achieved best advertising viewability for a financial services client in combination with Dun & Bradstreet's advanced audience technology.

The performance-driven DSP expands its contextual suite with industry leader for performance, cookieless, and brand safety benefits.

At Digiday Programmatic Marketing Summit, Bidtellect CEO outlines how to innovate and succeed in an evolving, cookieless market.