Advertising and marketing can be a lot like fishing. Before you go fishing, it's a good thing to decide on what kind of fish you want to catch. Before you advertise, it's good to know what type of customer you're trying to appeal to.

At Atlanta Marketing Consultants, we recently asked one of our interns what she thought about today's choices when it comes to advertising and marketing in Atlanta and all over the world for that matter. She decided to write the following: