Yroo attributes their tremendous reach and growth to their organic social approach to acquiring international shoppers as well as the global service capabilities of their 1,500 retail and brand advertisers. Currently, Yroo is growing by an average of 15,000 registered users per day with most of the growth coming directly from friend-to-friend recommendations.

Yroo analyzes potential fraud utilizing a proprietary rule engine combined with a machine-learning infrastructure all of which continues to build, refine and hopefully perfect fraud detection logic.

Yroo, the social shopping search engine, has added Amazon, the largest internet-based retailer in the United States, to its online catalogue. In the future, Yroo aims to completely integrate Amazon's catalogue, building on their existing selection of 50 million items to become the single largest shopping destination in the world.

With over 2.5 million users, 1,000 merchants, 40 million items to buy, yroo is taking e-commerce by storm with its social shopping search engine.