SOOMLA, an innovator in mobile gaming analytics, announced today its latest Q1 2016 Mobile Gaming Insights report, which illustrates user spending habits by cross-game behavior, virtual economy model and game genre. The new report, based on 20 million players, reveals that users who completed an in-app purchase in one game are six times more likely to pay in another game, compared to any random user who hasn't purchased. The report is publicly on the company website.

SOOMLA, a leading in-game data platform is announcing 3 new partnerships to expand growth of its burgeoning GROW data network. Partners include gaming giant Chukong, creator of the popular Cocos2d-x game engine. SOOMLA's technology will enable partner platform developers to predict user spend likelihood in current games, and to drive next-game design based on data-driven recommendations.

SOOMLA, the leading in-app purchase SDK for mobile games is announcing its Series A funding of $5.5 million. With new funding and 400 million end users, SOOMLA is setting out to build the GROW platform, the first cross-game data sharing network. Mobile game developers can leverage the free platform to spot paying users, commonly referred to as "whales," and take action on their first session.