Tagged people-based

Press Release

Viant and Factual Extend Partnership to Deliver People-Based Foot Traffic Attribution

 Viant launches real-time foot traffic attribution report powered by Factual's location data Read More
Press Release

Viant's Adelphic Partners With DoubleVerify, Adding Pre-Bid Viewability and Brand Safety Targeting to Its Cross-Channel Platform

 Addition of DoubleVerify Provides Clients With Enhanced Measurement Capabilities, and Management of Non Human Traffic Read More
Press Release

Viant's Adelphic Launches Programmatic Digital Out-of-Home Ad Buying, Extending Cross-Channel Breadth and Capability

 Enplay, MDC Media Partners OOH Unit, Signs on As Launch Partner Read More
Press Release

Viant® and Urban Science® Expand Partnership to Unlock the Next Generation of Automotive Targeting, Measurement and Attribution

 Integration enables automotive marketers to seamlessly connect omni-channel ad exposure to actual dealership sales on a daily basis Read More
Press Release

Viant's Adelphic Partners With Integral Ad Science, Closing the Loop Between Viewability, Targeting and Measurement

 Addition of IAS Viewability Reporting Drives Significant Performance Improvement for Clients Read More
Press Release

The Persuadables: New Research Reveals Principles for Driving Higher Return on Ad Spend by Combining Purchase Cycle With People-Based Advertising

 Rubinson Partners, Nielsen Catalina Solutions, and Viant show how CPG marketers can use principle of recency to drive higher sales Read More
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Viant Completes Integration of Adelphic Into Viant Advertising Cloud®

 Viant Advertising Cloud® Goes Self-Service Programmatic Read More
Press Release

Viant Releases Exclusive New Research in Time for the Holiday Shopping Season

 Report Dives Deep into the Unique Purchase and Consumption Habits of Shoppers Read More