An attractive color will catch people's attention and make them more willing to use the koozies on a long-term basis. Otherwise, some people many not bother with using them beyond the event if the item fails to appeal to their standards.

Koozies provide cushion and a soft and pliable surface that a person can easily grasp in his hand. They are designed for comfort so that the drink holder does not have to worry about touching a wet, cold container or having it slip out of his hand.