Though it seems as if children nowadays increasingly spend their time engrossed with electronic toys, computer games, playstations and game apps, the call of the outdoors is still heard strongly.

Soft toys remain a firm favourite amongst today's children, despite the influx of more hi-tech gadgets and games to capture their imagination.

The two Epoc Messe Frankfurt-organised exhibitions, further consolidated their status as trade events fully representative of their industries by attracting a strong response.

Having recorded growth rates of nearly 13% in a year, the Middle East market for remote and radio-controlled (RC) toys has been on the upward path, according to market research by Euromonitor International.

New regulations in health and safety standards that are being implemented across the GCC means the spotlight is on the toys and games market region-wide.