Global brands and companies should analyse the number of social media accounts they have in activity, and look for ways to streamline and evaluate the quality of content they disseminate on each channel.
Read MoreLaunching a new public relations selection service 'Best PR Selector' for entrepreneurs, personalities and businesses, public relations veteran and expert Phil Turtle has released a new video describing exactly what's on offer from this new ser
Read MoreThe first reason is that the media communicates with people when they are in an open and receptive frame of mind. The second is that the media offers the validation and credibility of being the news and establishes people as experts in their field.
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