Recognized as Best New Products of the Year!

Debuts on Nationwide TV and Now Ready for Retailers!

Emerging trends will be showcased at Velocity: The My Private Brand Conference in April.

Speakers will include senior executives from Walmart, Kroger, Publix, Boxed.com, Ahold Delhaize, Metro, Wakefern, Schnucks and Fairway Markets.

Spirit Pharmaceuticals Announces Major Launch of New Private Brand Dosage Forms

Christopher Durham Challenges the History of Private Label with his new book "Vanguard: Vintage Originals"

Walmart, Staples, Fresh Direct, Boxed.com and more Explore the Future of Private Brand

Sanita lists all winners of Private brand's two-part 'Private Song' contest. Private brand by Sanita ran the 'Private Song', song guessing and singing contest, through 29 July - 26 August 2011.

Private by Sanita is running in Lebanon the 'Private Song' contest, an online and offline song guessing and singing game through August 2011.