<p>Following several major signings, the AdTech has reinforced its team for the French and Benelux markets with the addition of Nadia Rabhi.</p>

As the ad tech landscape evolves, 2025 promises to be a pivotal year for digital advertising, with key trends already emerging.

Opti Digital, a leading provider of innovative digital advertising monetization solutions, has appointed Guillem Fiter as its new Chief Marketing Officer.

The Ad Tech company now reveals that the global sports content platform Sportskeeda has adopted Opti Digitial's technology.

Opti Digital, the leading global advertising management platform, will showcase its cutting-edge AI-driven technologies at the AdMonsters Publisher Forum in Boston this August.

Opti Digital, the European AdTech platform, announced today a strategic partnership with Prohaska Consulting, the award-winning global digital consultancy. This alliance aims to expand upon Opti Digital's initial entry in North America, following its official market entry last year.

Infillion will integrate the Experian identity graph into its unified and scalable platform, expanding the reach and addressability of its demand-side solutions

Acquisition gives Farm Journal clients unmatched programmatic services to reach farmers, ranchers and influencer audiences across thousands of websites, mobile apps and streaming devices.

The company has released a new wave of evolution in ad production automation.

Video intelligence is to enter the CTV market with a new application of its contextual video technology.
CTV publishers will be able to package up content based on topics for advertisers.

With controls for video-on-demand, live video and audio, publishers can make one request to Smaato to get Dynamic Ad Insertion and OTT ad-serving controls with access to programmatic buyers

Digital Advertising Technology Platform Smaato enters the new era of privacy with an omnichannel approach, extending reach for marketers across all channels while giving publishers controls to create their own walled gardens

'Why This Ad?' Feature Released for Advangelists Clients

Partnership With BritePool Enables Identity Resolution for High-Fidelity Audience Targeting While Retaining Privacy Protection

Combining Media Buying Models Creates a Market for Big Ideas That Easily Scale

Testing Locations See Increased Traffic as a Result of Campaign Exposure

The First Fully Self-Service Audience Construction Tool for Programmatic Marketing

Amplifyer is adding Mint Measure to its ad tech suite to provide a cost-efficient alternative to multi-touch attribution using a new-to-market deterministic approach

Ad tech veterans will provide brands with bespoke bidding algorithms to grow market share

Match rate showcases breadth of data partnership and strong foundation for next-era data-driven targeting capabilities

By finding more invalid traffic than any other product on the market, Fraudit helps companies get compensated for thousands of dollars lost to ad fraud, with no upfront costs, and no monthly fees to use their service.

By finding more sophisticated invalid traffic than any other tool on the market, Fraudit helps companies gain back valuable marketing dollars.

PushSpring Changes the Game for Data Buyers and Sellers

PushSpring Expands Audience Marketplace With 20 New Data Providers

Ad Agency FRC announced today it has selected Ternio as it's preferred blockchain partner to facilitate transparency of its programmatic ad campaigns. Ternio is the leading blockchain company bringing transparency to programmatic digital advertising with its high transacting blockchain called Lexicon. Lexicon will write and record every unique ad impression that FRC purchases to the blockchain.

US and UK See Higher Percentages

Ternio, the blockchain leader bringing transparency to programmatic digital advertising, today named Keith Johnson as Vice President of Product. In his new role based in Atlanta, Johnson will lead Ternio's vision for bringing enterprise-grade solutions to the complexities of digital advertising.

Roxot's beta customers report up to 35% increase in Google AdExchange revenue.

Terlato Wines International and Majestic Star Casino & Hotel to participate in first blockchain-enabled programmatic advertising campaign using Ternio

New partnership will benefit advertisers by strengthening pre-bid defenses against invalid traffic

LOCi ABM Audiences Deliver Resolution, Insights and Activation Through DAAS Partners Lotame, Liveramp and adsquare.

Partnership with Acxiom Provides Media Buyers with Advanced Analytics and Programmatic Targeting

Clients get new reporting on ads.txt files, showing seller match and publisher implementation

Roxot Data Hub is a programmatic reporting tool that automatically aggregates data from all major demand sources and ad servers

Augmented Intelligence platform fortifies and expands JONES' media solutions with game-changing Data Science

RTB video advertising platform Feature Forward continues pursuit of technological advancement for publishers

New propriety technology couples the precision and power of Chief Media's Continuum attribution engine with Futures Media T3 Technology™

The new partnership will provide video platform with increased insight on ad fraud, viewability, domain masking and brand safety

Now publishers can monetize "below-the-fold" (BTF) content based on premium eCPM transacted through a real-time Dutch Auction.

Partnership provides video monetization platform with enhanced monitoring for ad fraud, brand safety, domain masking and viewability

New partnership allows full-stack ad tech platform to better monitor for fake traffic, viewability, brand safety and domain masking

Partnership helps monetization platform protect publishers and demand partners from fake traffic

Real-time data updates hourly for pre-bid ad fraud protection

LIQWID® expands the benefits of its ad.Inject broadcasting technology for digital publishers by enabling Variable Pricing and Yield Management across multiple revenue sources based on unique viewers and unique clicks, significantly increasing the yielding potential.

LIQWID expands the benefits of its ad.Inject monetization solution for digital publishers by enabling Variable Pricing and Yield Management across multiple revenue sources, including direct sales and programmatic.