Tagged programmatic
Press Release
Opti Digital Partners With Prohaska Consulting to Drive North America Expansion
Opti Digital, the European AdTech platform, announced today a strategic partnership with Prohaska Consulting, the award-winning global digital consultancy. This alliance aims to expand upon Opti Digital's initial entry in North America, following its official market entry last year. Read More
Press Release
Farm Journal Acquires Precision Reach to Offer Best Data-Driven Programmatic Services in Agriculture
Acquisition gives Farm Journal clients unmatched programmatic services to reach farmers, ranchers and influencer audiences across thousands of websites, mobile apps and streaming devices. Read More
Press Release
Smaato's Digital Ad Tech Platform Launches OTT Solution Giving Publishers Complete Control Over Their OTT Monetization Strategy
With controls for video-on-demand, live video and audio, publishers can make one request to Smaato to get Dynamic Ad Insertion and OTT ad-serving controls with access to programmatic buyers Read More
Press Release
Smaato's Digital Ad Tech Platform is a Data-Privacy Compliant, Self-Serve Ad Server and Monetization Solution That Gives Publishers Controls to Build Their Own Walled Gardens
Digital Advertising Technology Platform Smaato enters the new era of privacy with an omnichannel approach, extending reach for marketers across all channels while giving publishers controls to create their own walled gardens Read More
Press Release
FRC Selects Ternio as Preferred Partner for Blockchain Verified Ad Campaigns
Ad Agency FRC announced today it has selected Ternio as it's preferred blockchain partner to facilitate transparency of its programmatic ad campaigns. Ternio is the leading blockchain company bringing transparency to programmatic digital advertising with its high transacting blockchain called Lexicon. Lexicon will write and record every unique ad impression that FRC purchases to the blockchain. Read More
Press Release
Blockchain Leader Ternio Hires Product Lead Keith Johnson From Comcast
Ternio, the blockchain leader bringing transparency to programmatic digital advertising, today named Keith Johnson as Vice President of Product. In his new role based in Atlanta, Johnson will lead Ternio's vision for bringing enterprise-grade solutions to the complexities of digital advertising. Read More
Press Release
LIQWID Releases the ad.Inject Library Enabling Digital Publishers for a Complete Automation of Advertising Inventory Based on Viewable-Only Ads Transacted Through a Real Time Dutch Auction
Now publishers can monetize "below-the-fold" (BTF) content based on premium eCPM transacted through a real-time Dutch Auction. Read More
Press Release
LIQWID® Launches Yield Analyzer Based on Reach and Frequency, Overcoming Real Limitations of the Impression-Based Currency
LIQWID® expands the benefits of its ad.Inject broadcasting technology for digital publishers by enabling Variable Pricing and Yield Management across multiple revenue sources based on unique viewers and unique clicks, significantly increasing the yielding potential. Read More
Press Release
