Attendees will gain insight on how incentives encourage the right behaviors and generate long-term partnering success.

'Killer Channel Marketing Incentive Guidelines and the Strategy Behind Them' will explore critical considerations of promotional allowance programs.

New eBook from Perks WW Channel explains how channel marketers can measure their MDF program's positive impact on sales.

Craig DeWolf, Perks WW VP of Marketing Enablement, will share insider insights about running a successful MDF/Co-Op program.