The first reason is that the media communicates with people when they are in an open and receptive frame of mind. The second is that the media offers the validation and credibility of being the news and establishes people as experts in their field.

In the current business worlds, it appears that marketing is steering the ship, but not in the usual sense. In the past, having marketing drive your business meant just that, your marketing drove business to your company.

Strange as it seems, The Great Depression launched a billion dollar industry. It was during the depths of the depression that the cosmetics industry was born. Cosmetics were an affordable luxury. Entertainment was another industry that thrived...

During a recession or business downturn, many small businesses cut down their marketing and customer outreach at the very time they need to be proactive.