Tagged real-time-bidding

Syndacast Revolutionizes Hotel Marketing With Advanced AI Audience Targeting
Press Release

Syndacast Revolutionizes Hotel Marketing With Advanced AI Audience Targeting

 Syndacast, a prominent digital marketing agency based in Asia-Pacific, introduces significant updates to its AI bidding system, reaffirming its commitment to innovative solutions. Read More
Eva Live Announces Term Sheet to Acquire AdFlare
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Eva Live Announces Term Sheet to Acquire AdFlare

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Scoota and Ternio Partner for Blockchain Verified Ad Campaigns
Press Release

Scoota and Ternio Partner for Blockchain Verified Ad Campaigns

 Scoota has announced that it has selected Ternio as its preferred blockchain partner to facilitate enhanced transparency within its programmatic ad campaigns. Scoota's clients, such as BMW, Land Rover, IKEA, and Whole Foods Market, will have the ability to utilize blockchain to gain complete transparency of their ad spend throughout the entire ad supply chain, on a per-impression basis. Read More
FRC Selects Ternio as Preferred Partner for Blockchain Verified Ad Campaigns
Press Release

FRC Selects Ternio as Preferred Partner for Blockchain Verified Ad Campaigns

 Ad Agency FRC announced today it has selected Ternio as it's preferred blockchain partner to facilitate transparency of its programmatic ad campaigns. Ternio is the leading blockchain company bringing transparency to programmatic digital advertising with its high transacting blockchain called Lexicon. Lexicon will write and record every unique ad impression that FRC purchases to the blockchain. Read More
Blockchain Leader Ternio Hires Product Lead Keith Johnson From Comcast
Press Release

Blockchain Leader Ternio Hires Product Lead Keith Johnson From Comcast

 Ternio, the blockchain leader bringing transparency to programmatic digital advertising, today named Keith Johnson as Vice President of Product. In his new role based in Atlanta, Johnson will lead Ternio's vision for bringing enterprise-grade solutions to the complexities of digital advertising. Read More
Press Release

Quality is Key: VertaMedia Partners With Fraudlogix to Monitor All Programmatic Impressions

 Partnership provides video monetization platform with enhanced monitoring for ad fraud, brand safety, domain masking and viewability Read More
Smart AdServer Partners With Fraudlogix to Fight Ad Fraud and Maintain Quality Inventory
Press Release

Smart AdServer Partners With Fraudlogix to Fight Ad Fraud and Maintain Quality Inventory

 New partnership allows full-stack ad tech platform to better monitor for fake traffic, viewability, brand safety and domain masking Read More
AdsNative Partners With Fraudlogix to Fight Online Ad Fraud
Press Release

AdsNative Partners With Fraudlogix to Fight Online Ad Fraud

 Partnership helps monetization platform protect publishers and demand partners from fake traffic Read More
Fraudlogix Adds Reason Codes to IP Blacklist Solution
Press Release

Fraudlogix Adds Reason Codes to IP Blacklist Solution

 Real-time data updates hourly for pre-bid ad fraud protection Read More
Avocarrot Programmatic Native Ad Exchange Acquired by Glispa Global Group
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Avocarrot Programmatic Native Ad Exchange Acquired by Glispa Global Group

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Facebook Announces Real-Time Bidding For Advertisers

 Facebook is on the verge of targeting specific audiences with real-time bidding advertisements. Read More
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Adiquity Mobile Ads Platform Now Clocking 14 Billion Ad Requests Per Month

 AdIQuity announced today that it has grown 600% in the last 9 months and now serving 14 Billion Ad requests per month across 220+ countries. 32% of its traffic comes from apps and 68% from mobile web. Read More