Scoota has announced that it has selected Ternio as its preferred blockchain partner to facilitate enhanced transparency within its programmatic ad campaigns. Scoota's clients, such as BMW, Land Rover, IKEA, and Whole Foods Market, will have the ability to utilize blockchain to gain complete transparency of their ad spend throughout the entire ad supply chain, on a per-impression basis.
Read MoreAd Agency FRC announced today it has selected Ternio as it's preferred blockchain partner to facilitate transparency of its programmatic ad campaigns. Ternio is the leading blockchain company bringing transparency to programmatic digital advertising with its high transacting blockchain called Lexicon. Lexicon will write and record every unique ad impression that FRC purchases to the blockchain.
Read MoreTernio, the blockchain leader bringing transparency to programmatic digital advertising, today named Keith Johnson as Vice President of Product. In his new role based in Atlanta, Johnson will lead Ternio's vision for bringing enterprise-grade solutions to the complexities of digital advertising.
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