World Rhino Day 2011 is a global initiative highlighting efforts to debunk medicinal myths about rhino horn and eliminate demand for rhino horn.

'Bust the Myth - Save the Species' is a global public awareness campaign calling for a coalition approach to debunking the rhino horn medicine myth. The campaign's purpose is to curb demand, disrupt the illegal trade, and halt the rhino crisis.

Activist for wildlife conservation and preservation will discuss his organization's mission to fight against hi- tech poachers that have been mercilessly slaughtering rhinos nearly into extinction.