Sales Force Automation / Sales Force Management systems are information systems used in marketing and Management that helps in automating sales and sales force management functions.

SFA is basically a software to automate the business tasks of sales, customer data, order records, generating proposals or quotes, promotional offers, adding/updating new outlets opened respective areas, instantaneous discounts

Soffront® Software Inc., www.soffront.com, the leader of mid-market CRM software, today announced that Oil & Gas Information Systems, Inc. (OGSYS) is using Soffront CRM to improve businesses processes and customer service.