The need for better purification technologies has led the world to RO, which was a luxury 10 years ago. Today, companies have made the technology accessible to people from every walk of life at the lowest of costs. In this piece, the CEO of AMPAC USA, Sammy Farag, talks about the clear increase in the market for Reverse Osmosis Purifiers, which is owed to the pollution caused in sources of water around the world. This comes following multiple compromised sources of water that have put the health and lives of people around the world in danger.

Water is a very crucial resource, especially today when reservoirs and rivers are drying up. According to the World Health Organisation (WHO), by 2025, half of the world's population will be living in water-stressed areas. This begs the need for sustainable methods that recycle the water we are using, ways to save it and keep the supply running without exploiting resources. Harvesting it has yet to become a common practice, and some of the common challenges are better and more efficient technology.

AMPAC USA and major companies across the world have been working round the clock to develop sustainable projects that could put less pressure on the earth. After the Paris agreement in 2015, even though many countries and major corporations have worked towards reducing their carbon footprint, CO2 levels have risen in the past four years.

AMPAC USA shares the different conditions where seawater desalination can be useful and where it can be let go. The technology has been a boon for countries like Israel where today the nation produces more agricultural goods than it needs. A lot of countries see the technology as a solution too but financial status does not allow them to take it up as one.