Tagged shopper-marketing

CROSSMARK Announces New Leadership in Omnichannel & eCommerce
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CROSSMARK Announces New Leadership in Omnichannel & eCommerce

 Digital Strategy & Growth Veteran Stephen Koven Joins Industry-Leading Sales & Marketing Agency Read More
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RichContext Partners With IRI to Combine In-Store Sales Lift With Shoppable Media Technology for CPG Companies

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4media group, Inc. Launches Digital Marketing Agency Dynamik Influence
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4media group, Inc. Launches Digital Marketing Agency Dynamik Influence

 Global Integrated Marketing and Communications Agency 4media group Expands Into the Influencer Marketing Space Read More
Hotspex, Voted #1 Most Innovative Insights Co., Expands US Presence Appointing John McGarr as Managing Director, Chicago
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Hotspex, Voted #1 Most Innovative Insights Co., Expands US Presence Appointing John McGarr as Managing Director, Chicago

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Top Marketing Agencies Report for June 2018 Issued by Agency Spotter
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Top Marketing Agencies Report for June 2018 Issued by Agency Spotter

 Agency Spotter ranks more than 2,800 marketing agencies based on credentials, focus areas, related expertise, verified client reviews, and project work for quarterly reports. Read More
Top Marketing Agencies Report for Q3 Issued by Agency Spotter
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Top Marketing Agencies Report for Q3 Issued by Agency Spotter

 Agency Spotter ranks more than 2,800 marketing agencies based on credentials, focus areas, related expertise, verified client reviews, and project work for quarterly reports. Read More
Beeline Group Announces the Hire of an SVP-Agency Strategic Initiatives
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Beeline Group Announces the Hire of an SVP-Agency Strategic Initiatives

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New Study Finds Value Channel Shoppers Overwhelmingly Prefer Receipt-Based Offers for Savings; Digital Offers Are a Distant Second
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New Study Finds Value Channel Shoppers Overwhelmingly Prefer Receipt-Based Offers for Savings; Digital Offers Are a Distant Second

 Personalized, targeted coupons printed on receipts capture up to 82% unaided awareness, driving shopper loyalty and increased sales. Read More
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Yieldbot, Mediavest Spark Deliver Significant Return-on-Ad-Spend for Heineken

 Heineken increases in-store sales by 4.3% using Yieldbot intent targeting technology Read More
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Facebook and Dunnhumby Partner to Quantify FMCG Digital Marketing Spend

 My Digital Shelf provides a platform for retailers and consumer good brands to come together to discuss the challenges and opportunities in the online sector. Our events help retailers and brands understand how to improve their e-commerce strategies and increase their sales in the industries fastest growing sector. Read More
Yieldbot and IRI Form Alliance to Help Brands Extend Measurement of In-Store Sales to Digital Advertising
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Yieldbot and IRI Form Alliance to Help Brands Extend Measurement of In-Store Sales to Digital Advertising

 Alliance will provide link to how publisher first-party data around real-time consumer media consumption can be attributed to in-store sales. Read More
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Re-shaping The World, Winning In A Consumer-led Future

 Emnos CEO Gerhard Hausruckinger and TPG chairman Brian Harris will speak about the newest developments concerning Shopper Marketing on one of four exclusive Special Sessions at the upcoming Global Summit of the Consumer Goods Forum Read More