Skimium, the ski hire specialist, multiplies practical services to make life easier, with reductions of up to -50% off, the Freedom to Ski option, or purchasing ski lift passes online...

The most dynamic ski rental company in the French Alps, Ski Republic, reports ski rental sales are up 34%, comparing winter 2008-9 with the current season, with UK customers representing 55% of turnover and around 50% of all bookings now made online.

Well under half of all British skiers wear ski helmets, despite a greatly heightened awareness of the danger and risk of head injury to skiers in recent years. The statistics are from 2-4-1 ski equipment hirer, Ski Republic, and the Ski Club of GB.