The Miami-based skincare company continues expansion with the launch of its first product in the booming men's skincare sector.

Formulated with unique natural components, ProudGuy introduces its new UTurn Moisturizer, offering a 5-in-1 solution for softer, more youthful skin for the modern man.

Emami is planning to acquire the Egyptian company within 3-4 weeks. An Egyptian consultant as well as a MNC has been roped in to advise them on the deal. Most of Emami's skincare products will be manufactured there.