Lead Management Software is a great lead trading platform to increase the sales in the less expenditure. People spend too much money in the old marketing mediums for getting good sales.

Sales force automation tool can be structured to enable top supervisors to check the particular product sales amounts of his or her leading sales team.

Marketing Automation For Small Business refers to a wide range of automation and analytic tools for marketing. They are software platforms designed for marketing departments to automate repetitive tasks.

Developer Media's latest research on developer personalities helps marketers understand software developers - and better communicate with them

Software-Marketing-Advisor.com published their Q2 2012 research report on the mobile application market. This report provides a high-level mobile apps market analysis, and is intended to be a starting point for software developers.

Artemis Ventures and softwaremarketingexperts.com have teamed to release a new Best Practices Guide for the creation of excellent software. This freely downloadable guide introduces the concept of "Software Health" as a Best Practice.

For the past decade HotWire Marketing has been providing assistance to some of the largest technology firms in the nation - and some of the smallest.