Fifty-six billboards with positive messages aiming to spread joy, optimism and inspiration are popping up this week in 41 cities across the U.S. The billboards are part of Smile Across America, a national campaign from The Joy Team (a positive thought non-profit based in Vancouver, WA) and Natural Life (an artisan retailer of happy treasures based in Ponte Vedra Beach, FL) to help Americans celebrate and rekindle their inner joy in honor of International Day of Happiness on March 20th.

Just one day after Portland, Ore., Police experience intense protests, skirmishes and disorderly conduct, their counterparts across the river in Vancouver, Wash., will be showered with Happy Packets by local elementary school kids.