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Press Release
Jul 7, 2021
SHE(is)IN the Store: Start.io Uncovers a Hybrid Fashion Buyer Segment
The new fashion buyer is heavily browsing and buying on mobile yet visits physical stores in the (almost) post-pandemic era. Florida, California, Pennsylvania, and New York are leading locations where SHEIN users are visiting retail chains. While SHEIN's offering is innovative in terms of it's mobile-first medium, it's too early to say goodbye to brick-and-mortar fashion stores.
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