Tagged viant

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Viant's Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization

 Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions Read More
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Viant Co-Founders Acquire Meredith Corporation's 60% Stake in Company

 20th Anniversary Marks Record Revenue Year Fueled by 50% Growth Read More
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Viant's Adelphic Launches Inaugural National Programmatic Advertising Day, Hosts Programmatic Advertising Summit

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Viant and Acxiom Advance Deterministic Partnership With High Match Results

 Match rate showcases breadth of data partnership and strong foundation for next-era data-driven targeting capabilities Read More
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Viant's Adelphic Announces Advanced Machine Learning Capabilities

 Leading self-service advertising platform enhances advertiser performance, driving a 4X increase in viewable inventory versus leading industry benchmarks, 10 percent reduction in fraudulent inventory and increased cost savings through bid efficiency Read More
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Viant's Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP

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Adelphic Launches Innovative Subscription Pricing

 SaaS model saves marketers up to 80 percent in DSP fees and offers greater transparency into media and technology costs Read More
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Viant Launches Sales Tactic Optimization and Purchase Cycle Targeting for CPG Marketers

 Expanded Partnership with IRI Enables Advanced Optimization and Targeting Capabilities Read More
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Viant Launches Next Generation TV Solution

 Adds Real-Time TV Retargeting, Significant CTV Scale and Advanced TV Attribution and Conversion Capabilities Read More
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Viant's Data Lake Sets the Standard for Digital Advertising Transparency

 Unique Combination of Proprietary Tools and Deterministic Data with Cloud-Based Scale Ushers in the Next Generation of Marketing Analytics Read More
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Viant and Factual Extend Partnership to Deliver People-Based Foot Traffic Attribution

 Viant launches real-time foot traffic attribution report powered by Factual's location data Read More
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Viant's Adelphic Partners With DoubleVerify, Adding Pre-Bid Viewability and Brand Safety Targeting to Its Cross-Channel Platform

 Addition of DoubleVerify Provides Clients With Enhanced Measurement Capabilities, and Management of Non Human Traffic Read More
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Viant's Adelphic Launches Programmatic Digital Out-of-Home Ad Buying, Extending Cross-Channel Breadth and Capability

 Enplay, MDC Media Partners OOH Unit, Signs on As Launch Partner Read More
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Viant® and Urban Science® Expand Partnership to Unlock the Next Generation of Automotive Targeting, Measurement and Attribution

 Integration enables automotive marketers to seamlessly connect omni-channel ad exposure to actual dealership sales on a daily basis Read More
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Viant's Adelphic Partners With Integral Ad Science, Closing the Loop Between Viewability, Targeting and Measurement

 Addition of IAS Viewability Reporting Drives Significant Performance Improvement for Clients Read More
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The Persuadables: New Research Reveals Principles for Driving Higher Return on Ad Spend by Combining Purchase Cycle With People-Based Advertising

 Rubinson Partners, Nielsen Catalina Solutions, and Viant show how CPG marketers can use principle of recency to drive higher sales Read More
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Viant Completes Integration of Adelphic Into Viant Advertising Cloud®

 Viant Advertising Cloud® Goes Self-Service Programmatic Read More
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Viant Releases Exclusive New Research in Time for the Holiday Shopping Season

 Report Dives Deep into the Unique Purchase and Consumption Habits of Shoppers Read More
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Viant Enhances Identity Management Platform Within the Advertising Cloud ™ to Further Expand Audience Building Capabilities for Marketers

 Audience Segmentation Powered by 1.2 Billion Consumer Profiles and New Deterministic Integrations with Experian, Neustar and Nielsen Catalina Solutions Read More
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Viant Names Ryan McGurk Vice President of Enterprise Strategy

 Facebook Vet and Retail Industry Leader to Build Strategy Around Viant Advertising Cloud Read More
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Viant Names Two East Coast Vice Presidents of Sales to Accelerate Adoption of Advertising Cloud Technology

 Industry Leaders to Drive Sales Strategies Across Agency and Client Direct Channels Read More