Tagged viewability

LIQWID Launches Digital Farm-to-Table Marketplace (FTT)
Press Release

LIQWID Launches Digital Farm-to-Table Marketplace (FTT)

 LIQWID introduces an end-to-end demand and supply platform that allows advertisers and publisher to buy and sell premium ad formats, directly with each other and programmatically, viewable-only inventory* based on directly negotiated prices. Read More
Consequence Media Launches Encore
Press Release

Consequence Media Launches Encore

 A 3-Pronged Supply Side Suite for Publishers Read More
Press Release

Viant's Adelphic Launches Inaugural National Programmatic Advertising Day, Hosts Programmatic Advertising Summit

 Read More
Press Release

Viant's Adelphic Announces Advanced Machine Learning Capabilities

 Leading self-service advertising platform enhances advertiser performance, driving a 4X increase in viewable inventory versus leading industry benchmarks, 10 percent reduction in fraudulent inventory and increased cost savings through bid efficiency Read More
Press Release

Viant's Adelphic Partners With DoubleVerify, Adding Pre-Bid Viewability and Brand Safety Targeting to Its Cross-Channel Platform

 Addition of DoubleVerify Provides Clients With Enhanced Measurement Capabilities, and Management of Non Human Traffic Read More
evania video Partners With Fraudlogix to Maintain High-Quality Video Inventory
Press Release

evania video Partners With Fraudlogix to Maintain High-Quality Video Inventory

 The new partnership will provide video platform with increased insight on ad fraud, viewability, domain masking and brand safety Read More
Press Release

Quality is Key: VertaMedia Partners With Fraudlogix to Monitor All Programmatic Impressions

 Partnership provides video monetization platform with enhanced monitoring for ad fraud, brand safety, domain masking and viewability Read More
Smart AdServer Partners With Fraudlogix to Fight Ad Fraud and Maintain Quality Inventory
Press Release

Smart AdServer Partners With Fraudlogix to Fight Ad Fraud and Maintain Quality Inventory

 New partnership allows full-stack ad tech platform to better monitor for fake traffic, viewability, brand safety and domain masking Read More
Press Release

LIQWID® Launches Yield Analyzer Based on Reach and Frequency, Overcoming Real Limitations of the Impression-Based Currency

 LIQWID® expands the benefits of its ad.Inject broadcasting technology for digital publishers by enabling Variable Pricing and Yield Management across multiple revenue sources based on unique viewers and unique clicks, significantly increasing the yielding potential. Read More
LIQWID® Launches Waterfall Optimizer Enabling Effective Yield Management Across Multiple Programmatic Platforms
Press Release

LIQWID® Launches Waterfall Optimizer Enabling Effective Yield Management Across Multiple Programmatic Platforms

 LIQWID expands the benefits of its ad.Inject monetization solution for digital publishers by enabling Variable Pricing and Yield Management across multiple revenue sources, including direct sales and programmatic. Read More
LIQWID® Launches ad.Inject, the All-in-One Tag Monetization Solution for Digital Publishers Making All Ads Viewable
Press Release

LIQWID® Launches ad.Inject, the All-in-One Tag Monetization Solution for Digital Publishers Making All Ads Viewable

 LIQWID doubles down with its launch of ad.Inject, a plug and play technology to expand the market of premium viewable inventory. Read More
Press Release

Specific Media Launches Their Programmatic Technology with a Deeper View into Audiences and Viewability

 Specific Media launches a multi-screen, multi-format programmatic solution that enables advertisers to balance quality with efficiency while providing deeper insight into viewability and audiences. Read More