Coupon Cups are the latest fad all across the B2C marketing industry.The closest analogy is coupons, prizes and tickets distributed by Cola companies on the reverse side of the sleeves on their PET bottles. Scyphus tells us about how and why this unique paper cup, that goes beyond its regular avatar and end up being quite quirky, is catching up so well with the non-hospitality people as well.

Humans are visual creatures. In fact, 90% of information transmitted to the brain is visual. There's no denying it — images are what we notice first. Leslie Carr of Scyphus has written on how Branded Paper Cups are one of the most minimally visible yet present visual tools of advertising, As Ogilvy said — "a good advertisement is one which sells the product without drawing attention to itself.