ARzilla is a WebAR design studio that creates app-less augmented reality experiences. Its solutions include 3D try-before-you-buy and animated packaging that comes alive when the customer scans a QR code. ARzilla also develops viral filters for Snapchat and Instagram that garner hundreds of thousands of shares. WebAR, as opposed to app-based augmented reality, will be the key driver of the AR industry, which is projected to have over 3.5 billion users by 2022.