Using just one step for obtaining the most obvious result for the visiting company will result in a lesser service than processing multiple steps which explains the differences in cost.

While visitors land on websites it is unlikely they will contact the company. Hence a system needs to be in place to catch the visitors and allow for contacting them afterwards

Web analytics will improve the website traffic and conversions, but in B2B leads are required which requires the company name that can be provided by LEADSExplorer.