How to Write a Press Release That Readers Want To Share

One of the goals of the newer type of press release, a “social media” press release, is to have the release shared on social media. Each share increases your company’s exposure and thus can help you achieve your press release marketing goals. But what motivates readers to actually share a press release? 1 – Images. ….

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Common Myths about Press, Publicity, and Press Releases

Myths prevail in just about every industry, and marketing and PR are not exempt from false beliefs. In fact some myths in the PR world are so prevalent, it can be difficult to decipher the truth. Learning the myths and facts can help you create a stronger press release marketing campaign and a better PR ….

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